Considered to be foes of public health for a long time, tobacco companies have now taken a step forward to enhance the well-being of consumers by including health warnings on e-cigarette packaging. As the usage of e-cigarettes rises, tobacco companies are voluntarily including cautions on their packages, such as: “addictive,” “very toxic,” “not intended for persons who have unstable heart condition, high blood pressure, or diabetes”. Big Tobacco claims these warnings will genuinely help educate the consumers about the health-related effects of e-cigarettes. Though questions have been raised as to why these severe warnings do not also appear on cigarettes. Many question the motives of Big Tobacco—these warnings may be a low-risk strategy to reduce liability rather than a concern for consumer health, as health warnings have not been shown to impact tobacco sales.